
Rich Honiball
Co-Creator, Host, Producer
Rich brings a wealth of executive leadership, strategic marketing, and branding expertise to the "Retail Relates" podcast. Currently the EVP, Global CMMO for NEXCOM, he is known for his transformative impact on marketing and merchandising strategies that enhance patron value and brand recognition across diverse markets. Rich founded PDB Advisory Group & Brand(Co)Lab, advising CEOs on purpose-driven marketing and brand development. His corporate journey includes executive roles at Haggar, JCPenney & Brooks Brothers, leading significant brand and marketing initiatives. Rich earned his MBA from William & Mary and is an adjunct instructor at GMU, where he shares his extensive knowledge in retail and consumer behavior, contributing to the next generation of leaders. A recognized Top Retail Expert and an award-winning marketer, he is committed to mentoring and fostering leadership development.