Rich Honiball
Rich Honiball combines strategic and consumer insights as EVP, Global Chief Merchandising & Marketing Officer for NEXCOM, overseeing merchandising and marketing efforts for a $2+ billion global enterprise offering retail, services, food & hospitality. Before NEXCOM, Rich founded PDB Advisory Group & the Brand(Co)Lab, advising CEOs on purpose-driven marketing strategies and brand development. His roles at Haggar and JCPenney involved significant brand development and corporate refresh initiatives. He shares his extensive retail and consumer behavior expertise as an adjunct instructor at George Mason University. An MBA graduate from William & Mary and a BS in Marketing from SNHU, Rich is dedicated to mentoring, having served on several educational and nonprofit boards. Honored for his retail expertise by Rethink Retail, innovative marketing by the CMO Club, and as an ONCON ICON Top 100 Marketer, Rich continues to influence the industry while traveling the world.