Gautham Vadakkepatt
Dr. Gautham Vadakkepatt is an Associate Professor of Marketing at UCF College of Business, with over a decade of experience in academia and industry. His research focuses on the intersection of market strategies and emerging technologies, impacting customer metrics, firm value, and social impact. Gautham has authored papers in top-tier journals and received prestigious awards like the 2021 Davidson Award and the 2015 MSI/H. Paul Root Award. He has developed and taught innovative courses on marketing analytics, technology, retail management, and business innovations, earning outstanding teaching awards in 2017 and 2021. As the founding director of the Center for Retail Transformation at George Mason University, he built significant private-public partnerships. Recognized as a top retail influencer by Rethink Retail and a Coresight AI Influencer, Gautham continues to shape the future of marketing with his insights and leadership.